HENRI LLOYD AW10: Women’s wear

Flag 05 August 2010

The key trends for Henri Lloyd’s AW10 women’s wear collection echo those evident in the men’s wear collection – layering, protection, country and nautical influences. Recognising today’s atmosphere of social, economic and environmental uncertainty Henri Lloyd has created a collection which offers security through a brand name we can trust and depend on, which is brought up to date with technical details and modern fabrics to empower and protect.

Protection and layering have become fashionable yet remain functional with today’s continuing climate flux. The padded pod jacket is an example of a piece designed to provide a strong fashion statement while sheltering the wearer against the elements. The gloss finish of the jacket contrast with the rich textures of the layered knitwear and baby cord trousers, while checked shirts and hand knitted wool blends create contrasts of colour, texture and weight elsewhere in the collection.

The ‘true to the sea’ heritage of Henri Lloyd is key to AW10 with cruise and resort inspired styling. The nautical look remains an important catwalk trend for women in AW10 and Henri Lloyd is no exception. High waisted tailored trousers, antique gold buttons and traditional marine details run through the collection, and the look is brought up to date by the use of luxury fabrics such as cashmere and further attention to detail with diamond quilt stitch linings.

Henri Lloyd women’s wear is as comfortable on land as it is out on the waves and what better way to showcase this than a classic ‘Made in England’ waxed jacket. Using traditional methods and British made fabrics this jacket is brought right into 2010 with its modern finish and technical touches. For a more relaxed feel, merino knits are longer and a toggled parka provides warmth and comfort, all worn with woollen leggings for a layered, easy to wear look.

As in the men’s wear collection, the hybrid of inner wear worn as outer wear is something the Henri Lloyd design team have been focussing on. Modern shapes such as capes and snoods, pod hoods and pouches are emerging as strong new pieces for the fashion aware. Full denim pleat skirts, bat wing tops and roll necks worn as layers play with volume, bringing added interest to silhouettes while echoing important seasonal trends.

For AW10 Henri Lloyd have created a women’s wear collection that is traditional yet modern, functional yet fashionable, stylish yet relaxed. A collection that can be worn at sea or on land and that is just as at home in the countryside as in the city. While taking comfort from the brands heritage and remaining true to its roots, for AW10, the Henri Lloyd women’s wear collection steers to the future.